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and a handful of other switched-on language professionals
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Over the years, I’ve learnt that there are two things that separate super successful language professionals from the ones just about getting by.
And contrary to what you might think, it’s not actually got very much to do with how good they are at delivering language lessons.
Sure, being good is important, but it’s only a piece of the puzzle.
Instead, true success boils down to two things:
1. Ability to build a strong connection and relationship with your prospective customers
2. Ability to convince and compel those prospective customers to spend money with you
And that’s it.
Build enough relationships and make enough sales, and everything else in business usually takes care of itself.
Which means that if you’re serious about building a proper language business, you need to get these two things nailed.
Unfortunately, it’s easier said than done.
You see, most language professionals start in a similar way...
...with some local networking, some referral work from friends and families, and maybe a little bit of activity on social media.
And that’s great. The customers come in, and you grow to a certain size, with enough business that you’re kept busy.
But somewhere along the line, most languages professionals hit a glass ceiling.
They saturate their local network, and in order to get to the next stage, they need to be doing bigger, better and more involved sales and marketing.
The sad reality is that the majority of them stop at that point – they just haven’t got the ambition or the drive to learn what they need to do to smash through the glass ceiling.
So they carry on, ticking over and doing something they enjoy, but without ever improving their income, and improving their life, as well as the lives of their loved ones in the process.
I don't want to brag...
...but I know how to smash through the glass ceiling...
and supercharge your language business and personal income, and I’d love to show you how to do it too.
I started coaching languages way back in the year 2002, and to be honest for a while I bumbled around, not really knowing what I was doing.
I had a few students, enough to keep me busy, but I wasn’t charging very much money, nor was I regularly picking up clients from outside my social circle.
And then I had the realisation:
If I wanted to truly make a success of this, I had to stop limit my thinking.
I had to stop relying on referrals and “word of mouth”, and ensure that I had the skills to attract new prospects and convert those prospects into high value clients.
And that’s exactly what I did, spending the next few months learning those skills.
I read books, I bought courses, I attended training.
I spoke to coaches, experts, consultants.
Any knowledge I could get my hands on, I grabbed.
Things began to change. Very quickly indeed.
Four short years later, and I’d gone from working with 3 students a week, to a whopping 625 students a week, with that number growing all the time.
And the rest, as they say, is history.
Another two years after that, I opened the doors to the VICI Language Academy, still the gold standard for language coaching in Berkshire, and diversified into corporate coaching and various other interests, including a language coaching business in France.
How did I break the glass ceiling?
What’s the “secret”?
The reality is that it’s very simple:
1. I learned how to connect with my audience and use storytelling to build relationships with people.
2. I educated myself on how to sell effectively.
That’s it. Those two things are responsible for my success. And it’s those two things I want to share with you.
- Maybe you want to grow the business to a level where you don’t have to do all the coaching, spending time away from your family in the process?
- Perhaps you want to get to a point where you’re able to charge a higher hourly rate, adding more to your bottom line and allowing you to make more money out each year?
- Or maybe it’s that you want to transform your personal life, go on more holidays, buy the dream house or take more time off?
Whatever the reason, I want to help you get there, which is why I’ve put together a short online training course specifically for language professionals, that I’m going to be delivering in the next few weeks.
There’s little doubt that the world is going to be changed by coronavirus. It already has been.
People WILL spend more time at home, but the economic uncertainty (and almost certain downturn) will mean that you need to work harder to win customers.
Which means you need to be prepared for the new, post-Covid economy, and there’s no better way of preparing than by learning these two key skills.
What is the training?
I’m calling it “Telling and selling: crafting a story that compels and constructing a pitch that converts”.
Bit of a mouthful, but it pretty much sums it up.
During four 60-minute Zoom sessions, I’m going to be sharing with you my guidance for how you can speak clearly to your audience, communicate with them on an emotional level, and sell to them effectively.
What’s in the training?
As you’ve probably guessed, the course is divided into two sections: telling and selling.
We’ll cover them both over the course of our four 60-minute live Zoom calls.
Here’s just some of what the course will help you with:
Understand what your core value proposition is...
and why it matters to your customers
Get crystal clear clarity on the people you want to work with...
as well as crafting a story that'll resonate with them
How to communicate with prospects...
in a way that continually seeds the benefit of working with you
Dive below surface-level features and benefits...
and engage with your prospects on a deep, emotional level that connects with them on a deeper level
And More...
How to transition someone vaguely interested...
into a hot lead that's ready to buy
The key questions you need to ask every prospect...
that'll have a dramatic impact on your conversion rate
The biggest sales mistakes that languages professionals make...
that cost them the sale, and how you can avoid them entirely
My 10 proven rules of presenting and closing...
and much more!
Your investment
If you’re still reading, you’re interested, but you might be wondering about the price.
So let me allay your fears.
When I do 1:1 consulting, I usually charge around £125 per hour, which means that if I was delivering this content to you personally, it’d cost £500.
I’m not going to charge anything like that, for one simple reason:
I want you to benefit from this, so I’ve made it as affordable as I possibly can.
.
I care passionately about the language coaching industry in the UK – it’s why I run my Pro-Languages event every year, and why I run the Language Professionals Unite Facebook group as well as offer free training and advice on Zoom calls each week.
I want us all to succeed, and help people discover a lifelong love of languages.
As a result, I’m making the investment for this training extremely low indeed – just £147 (NO VAT).
That’s less than half what you’d expect to pay for a generic business training course, and the truth is that there’s a lot more value in what I’ve got to say – no theory, just business coaching specific content on what actually works to grow a language business.
However, if you get in quick, and let me know that you’d like a space on the training, you can shave a significant sum off that figure, securing your space for just £87.
Is it worth it?
Well, I invite you to answer this question:
If you get just ONE new customer from the information I share with you, how much will that customer be worth to you?
If your average monthly income per customer is something like £100 (VICI’s is around £130), and if we pessimistically say that they’re only going to be a customer for six months, then you’ll have made £600 from just an £87 investment.
You don’t need to be an economics expert to recognise that that’s a fairly sound investment.
And in order to protect your investment even further, I’m going to put a guarantee on the training too – come along to the training, implement at least one of the things I share with you, and if you come back to me in six months time and show me that it hasn’t worked, I’ll give you a prompt, FULL REFUND.
You’re risking absolutely nothing here, and you’ve got the potential to gain a huge amount.
In addition to your £60 discount and your guarantee, I’m throwing in one more bonus, which is a 30-minute consultation call with me after the training.
During the call, we’ll map out exactly what your business needs to do in order to put some of the principles of the training into practice, and I’ll tell you exactly what I’d be doing in your shoes.
As I said earlier, my day-rate for consultancy is around £875, but I’m going to give you a private 1:1 consultancy call absolutely free, just for taking advantage of my offer.
Talking of taking advantage of the offer, there is a deadline to do that – in order to get your £60 discount, free consultancy call and cast iron guarantee, you’ll need to secure your space on the training by 7pm on 22 May 2020.
What happens next?
I trust you see the significant value on offer here, fully guaranteed by me.
So, the next step is to secure your space on the training, which you can do by clicking the button below.
When you do that, I’ll be in touch to let you know when the calls are – I’m deliberately keeping the group small, so there is some flexibility in the dates, which we’ll discuss – you’ll also get the recording of every call as well as the notes for you to look back on whenever you want.
To join me on the course, just click the button below and I’ll take care of everything else.
Remember, just one new customer from this will deliver you a substantial return on investment, and I’m guaranteeing your success here – you really have nothing to lose.
